v1.0
by Caplia Labs
Private AI built to read early-stage companies
the way you do.
To review documents. To analyse businesses. To make sense of complex information. It's fast, it's everywhere, and it mostly works.
It's a generalist.
It knows a little about everything. It doesn't know what a good early-stage company actually looks like.
It doesn't know how you decide.
No thesis. No criteria. Ask twice, get two answers, and no way to check its working.
It isn't built for secrets.
Sensitive company data, your own decision logic and internal notes should never become training materials.
Our mission
01
Evidence, not resemblance
Phronel scores readiness against the outcomes of companies that have seen traction, across the market. Not against how closely a company resembles your past deals.
02
Fit informs. It never filters.
Your criteria sits next to readiness, not on top of it. A strong company that looks nothing like your portfolio is flagged for a human look, not quietly screened out.
03
What they've done, not who they resemble
Phronel reads traction, capital and execution the same way for every company, and flags spikes in sectors, places and founder profiles you've never backed.
04
More time spent on people
Phronel does the reading, so your team spends its hours with founders: how they think, decide and lead under pressure. The judgement no model should make for you.
What Phronel is
Four parts, one intelligence. Our own frameworks and tools, working as one so you make better calls, faster. Developed by the brightest minds in early-stage company evaluation.
01 · Framework
CRI
The Caplia Readiness Index. How ready is a company, and what should you ask?
02 · Tool
P15
15 traction signals, flagged the moment one spikes.
03 · Model
Reasoning layer
Fine-tuned for early-stage, applied to your own criteria.
04 · Infrastructure
Private
Your decision-logic and company data stay yours. Always.
01 / CRI · Our readiness framework
The Caplia Readiness Index (CRI) scores 28 signals across five areas, and surfaces the fundamental questions to ask before you're in the room. One common readiness language, for every company you see.
It's robust. Companies scoring 600+ on the CRI are in a fundamentally better state, statistically 3.9x more likely to raise capital within 12-months than those scoring below 300.
The market changes daily. That's why the CRI is versioned. We take the outcomes of companies with proven traction and re-weight the framework so it's in-line with what's happening in market.
Built by Caplia Labs, in collaboration with Oxford Saïd Business School.
Team
6 signals
Product & Competition
6 signals
Market
5 signals
Traction
6 signals
Foundational Readiness
5 signals
Versioned · Re-weighted on real capital outcomes
02 / P15 · Our traction tool
P15 watches 15 traction signals for every company you follow. When one spikes, Phronel tells you, in plain language, what changed, the evidence behind it and why it matters.
Traction signals, always on
Fifteen distinct signals tracked for every company in your pipeline or portfolio, not just the ones you happen to check.
Flagged when it spikes
The moment a signal moves, Phronel surfaces it. No dashboards to trawl, no updates missed.
Explained, not just scored
Every spike comes back to you qualitatively: what happened, the evidence behind it, and why it matters to your thesis.
03 / Reasoning layer
A reasoning layer for the early-stage company ecosystem, built with academics and leading institutions, with infinite knowledge (not generic web knowledge). It follows the reasoning experienced investors, banks and early-stage programme leads already use, and applies your criteria, not someone else's.
Every finding traces back to its source.
Strengths, risks and next questions, consistently.
Consistent foundations. Your judgement makes the decision.
General AI
Knows a bit about everything
Phronel reasoning layer
Fine-tuned for early-stage
Your thesis and criteria
How you decide
A clear answer you can check
Strengths · Risks · Next questions
04 / Private
Public AI tools were never built for founder data, term sheets, internal memos or committee debate. Phronel is.
Hosted on our own hardware.
Phronel runs on Caplia's own hardware, inside an environment we control and secure.
Never used for training.
Your thesis, criteria, prompts and founder information are never used to train or improve Phronel. Your edge stays yours.
Or run it on your own servers.
Deploy Phronel inside your own perimeter, so not even Caplia can see your data.
Reporting
Lenders have a common score. Early-stage companies never did, and our intelligence becomes that standard. Every Phronel assessment produces an evidenced report on one consistent scale, written in the language your committee, credit team, panel or board already uses. Share it with confidence, and keep it on file as part of your audit trail.
Every report includes
Evidenced. Versioned. Ready to share.
Score
0 to 1,000, with the five areas behind it
Evidence
Every finding linked to its source
Criteria
Your framework and terminology, applied
Questions
Risks and what to ask next
Record
Timestamp, framework version and reviewer
Share
PDF, link, or straight into your CRM
01
One score, one scale
Every company is scored from 0 to 1,000 on the same framework, so results compare across teams, programmes and years.
02
Every finding evidenced
Each point links back to the document, data or conversation it came from. Nothing to take on trust.
03
Speaks your language
Framed for the room it is going into, whether that is an investment committee, a credit panel, a grant board or a partner meeting.
04
Built for the audit trail
Timestamped and versioned. See what was assessed, when, against which framework, and why the decision was made.
Example · Venture capital
An early-stage fund gave Phronel a first set of companies it had already judged. Phronel's scores lined up with the partner's own calls, and became decision bands the team could stand behind: the clear weak tail passed automatically, and anything borderline still goes to a human.
77–100
Strong fit
60–76
Credible fit
50–59
Manual review, always a human
0–49
Automatic pass
Decision bands set from the fund's own labels, and recalibrated as more labels come in.
alignment with the partner's own calls on the first calibration set
thesis documents or sensitive fund materials used to train a model
reduction in time spent screening, compared with human review alone
Two ways in
Use Phronel in our operational platform, configured to you, or within the tools you already use. Same intelligence, same privacy.
01 / Our platform
Via Caplia's platform, your configuration
Your own Caplia workspace, set up with your thesis, criteria, scoring weights and team roles. Phronel runs across intake, pipeline, portfolio and programme views.
Intake
Pipeline
Portfolio
Programmes
02 / Your tools
Within your existing tools
Chrome, Slack and Microsoft Teams, your CRM via REST API, or your own agents over MCP. Your prompts stay private, never sent to OpenAI, Anthropic or Gemini.
Chrome
Slack
Microsoft Teams
REST API
MCP
Pricing · agentic access
Pay as you go, or choose a monthly plan and draw on it from any surface. Unlimited users on every plan. The Caplia Enterprise Platform is live today and priced separately.
● Live today
The Caplia platform is live today.
Intake, CRI scoring, thesis matching and portfolio views, ready for your team now. Phronel agentic access follows on 1 November.
Start on Caplia today
Phronel by Caplia
